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2023 DSE English Paper 2 Part A 題目
Question 1
You are an employee for Planet Smart, a company selling eco-friendly goods.
Your team wants to bid for a pop-up space in a shopping mall for 5 months for the purpose of promotion.
Complete the form
- Company Profile (introduction) :
- Bestseller (outline a product that your consumers love) :
- Promotional Events (describe a marketing event that will be held in store to bring customers) :
2023 DSE English Paper 2 Part A 5** 40/42
Pop-up Shop Application Form
Company Name Planet Smart
A. Company Profile (Introduce your company):
Planet smart is a start-up founded in 2021 by two partners, Chris Wong and Mr. Smith. With a view to alleviating the alarming problem of global warming that a surging number is paying attention to, our company is now launching a scheme called ‘Care and Contribute’, which strives to encourage HongKongers holding conventional belief that eco-friendly products are expensive to come and purchase affordable products unlike conglomerates, we put much emphasis on Corporate Social Responsibility (CSR), such as promoting anti-discrimination and anti-harassment, whereas help reduce carbon footprint on a social basis at the same time. It is also noteworthy that we are now adopting a hybrid working model, which is to allow employees to work from home for two days per week, holding a fervent belief that it would be deemed effective in reducing occupational burnout. We would appreciate it id you could support us in adopting such meaningful policies.
B. Best-selling Product (Describe one of your products that customers love):
According to our statistics from the Operation Department, the best-selling product undoubtedly belongs to the ‘Belgium soymilk chocolate’, its sales volume is approximately 25% of our total sales volume. What makes this product so compelling is the origin and the ingredients. As many may know, the most famous and trustworthy place for producing chocolate id Belgium. Not only is the special, but also for the producing practice. There is an escalating number of advocates supporting organic farming, in which no adverse end considerable consequence will be produced. Therefore, it is the eco-friendly production method that makes our products appealing to like-minded HognKongers who echo to our company’s aim. Another crucial point is that the ‘Belgium Soy Milk Chocolate’ appeals to flexitarians, not to mention vegetarian. There seem to be an upcoming trend of eating healthier, highlighted by the advent of vegan apps and vegan products. Conceivably, that the product fits the expectations and preference of HongKongers endues if ranking the top of our sales chart.
C. In-store Event (Describe one event you will hold in your shop to attar customers):
A Hashtag Challenge will be held for a certain period in the po-up store, in which customers are required to purchase more than $200 Hong Kong dollars, then hashtag #CareAndContribute on Instagram and write an encouraging caption mentioning the importance of being eco-friendly with a receipt photo attached, they will be qualified in the lucky draw competition. A total of ten competitions will be randomly selected at the end of the promotion period too get a signed poster of our promotor- Keung To and a photo-session with him. So as to spark the interest of HongKongers in eco-friendly products, it is hoped that this ‘word-of-mouth’ method will be deemed remedial.